WildRoots Foods - Assistant Art Director
Tombras/WildRoots/Krusteaz Ad Campaign 2023

Imagine a whimsical "factory" where a food scientist indulges in crafting her ideal trail mix blends. Using her eccentric brain reader invention, she collects recipe inspirations and meticulously plots out secret formulas on her innovation board. When a blend is perfected, she retreats to her workshop where identical hands gracefully showcase each ingredient on a conveyor belt, culminating in the presentation of the flawless handful of trail mix.

With just one week to finalize plans, design concept boards, produce 3D renders, and construct the set, this shoot proved challenging yet ultimately fulfilling.