Sweethearts "Situationships -Assistant Art Director
Tombras/Sweethearts Candies Ad Campaign 2024

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In the art world, sometimes a set design idea sparks the day before a shoot, comes to life in your garage and then transforms into a viral ad campaign. I was thrilled to contribute to the Sweethearts "Situationships" campaign, which garnered 1.6 million views on TikTok, sold out instantly on launch day and garnered multiple prestigious advertising awards such as:

Cannes Lions - Gold PR Effectiveness - Gold Breakthrough on a Budget 

The One Show  - Gold Pencil Brand Voice - Silver Pencil Creative Effectiveness/Consumer/Brand

D&AD Graphite and Wood Pencil Winner - 2024

ANDY Award Winner - 2024 

Webby Award Winner 2024 -  Best Launch 

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