Sweethearts Candies "The IRL Like" - Art Assist
Tombras/Spangler Candy Company Ad Campaign/Product Branding 2023

The Sweethearts candies "The IRL Like" campaign made the messages printed on their candies come to life in everyday situations. It demonstrated how people could use these messages, such as "Be Mine" or "XOXO," in real-life interactions to express affection or humor, moving beyond just "liking or hearting" someone's social media posts. The campaign aimed to make the candies more relatable and relevant by showing how they seamlessly integrate into modern relationships and communication.