ART DEPARTMENT + INTERIOR DESIGN
DOLLYWOOD: BUTTERFLY STRINGS
While serving as the Revenue Visual Coordinator at Dollywood, I spearheaded the design of a brand-new boutique, Butterfly Strings Music Store. As both the head project manager and designer, I played a pivotal role in shaping every aspect of this distinctive space. From initial research and conceptualization to meticulous budgeting, I oversaw the transformation from bare walls to a vibrant country music boutique. This involved everything from stripping the walls down to the studs and selecting and installing finishes to applying sheet music and stucco textures. Additionally, I embarked on vintage shopping expeditions and toured iconic venues like the Ryman Auditorium to procure the perfect memorabilia, infusing the space with authentic charm and character. The result is a harmonious blend of craftsmanship and country music culture.
By having an out-of-place indoor faux shingle roof, moldy bead board and outdated light fixtures, the building housing Butterfly Strings Music store was long overdue for a remodel. Click through to see the before and progress photos.
Following the remodel, the store now exudes a fresh yet vintage, warm, and inviting ambiance. With new paint, themed slatwall, and stuccoed sheet music wall coverings, the store boasts a versatile backdrop that maximizes the display of inventory. Additionally, the incorporation of country music memorabilia, used road cases, and vintage rugs infuses the space with character and vitality. Click through to explore the after photos, showcasing the revitalized charm of Butterfly Strings Music Store.
